Nielsen’s mixed Black Friday stats
November 26th, 2007Nielsen has posted some mixed statistics regarding Black Friday’s online shopping results. It’s mixed because while traffic growth was roughly 10% year-over-year for the same day, it was 12% the previous year. Adam Ostrow also noted growth of 27% back in 2004 - he deferred to maturation of the internet.
I don’t think the results were impressive enough, and since Nielsen chose to stuff this report under “PR” they had to do a little song and dance. The show tune was the week-on-week results they presented. Comparing online sales on the Friday prior to Thanksgiving to the Friday after Thanksgiving is about as useless as it gets.
Posted in Office on Monday, November 26th, 2007 at 10:44 am
| Tags: Black Friday, online shopping, retail sales
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November 26th, 2007 at 10:56 am
Yea, I also think the “versus prior week” was a kind of odd way to look at the numbers. Hence why I did the digging to look back at previous years. Thanks for the linkage