Why a lot of what you read really doesn’t matter:
Fragmentation applies to 100pct of media. We have gotten to the point where it is so easy to publish to the web, that most of it is ignored. When it is not ignored and it garners attention, the attention is usually from those people, the amateur outties, whose only goal is to create volume on the web in hopes of being noticed.
Additionally, I’ve often wondered why people are so willing to syndicate their content across networks they have little control over, and require additional engagement on their part. According to Mr. Cuban’s hypotheses on attention and relevance, it’s amateurish.
But where content, and distribution, are available for free, can the laws of scarcity even be applied anymore?