Subliminal messaging: Viagra ads turn me off to golf
I watch very little television – viewing is essentially limited to sports, in bars. But some friends have been out of town, and I’ve been doing some dog sitting. They have a big screen TV, and I’ve been passing dog time with it on.
A few days back I saw my, say sixth Viagra ad. And along with it I saw another little notice pop up on the screen which said…
See our ad in Golf Magazine
I’m not much for golf anymore – I spent the lion’s share of my leisure time fly fishing. Just as (if not more) difficult, and the gear is 10X more expensive [insert obvious stupidity of this choice here]. But I will pick up ‘the other sticks’ if a friend needs a fourth.
Call it an unwillingness to accept inevitable aging, or stating (with some measure of bravado) that I just can’t relate to the ‘need’ the ads were trying to convey. But I woke up this morning wondering if I’ll ever bother playing golf again.
Is this the message a sport with declining participation rates (closing in on fly fishing) should be wanting to project?
Posted in Office
| Tags: advertising, aging, golf, Viagra
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June 2nd, 2009 at 2:10 pm
Of course the participation is declining. How is grampa ever gonna make his sunday morning tee-time with a rager? You can’t very well drive the fairway with a “morning” wood.
June 2nd, 2009 at 3:26 pm
Good point! And here I was thinking it was an indirect relationship…an inference.