Via Ad Contrarian…
We know that ads on Facebook are alarmingly invisible, with click through rates somewhere around 5 in 10,000. But we’ve been told that the real value in Facebook is not in display ads but in engagement on brand pages.
From what I can tell, these things are just as ineffectual as display ads.
The rest of the “startling news” is here.
MG signing off (to re-engage, or disengage, depending on the 5 Hour Energy supply on hand)