Let’s play a game – it’s called “How Much iPhone Buzz?” Click on this link, and then continually hit the refresh button. Blog chatter stats regarding the iPhone will fluctuate tremendously, but see how many articles you can actually get to come up. My best was +30 million:
A weakness with Google Blog Search? Or a reflection of what is actually going on regarding Apple’s latest product? It would be easy to say “who cares,” but that would be a cop-out – it is obvious a lot of people care. Fanboys care. Steve Jobs cares. Apple shareholders care. I’m firmly in the tactile keyboard (read: Blackberry) camp, and had better things to do than sit in front of an Apple store for a day waiting to buy a consumer product that would make me seem cooler than my friends. But alas, even I care.
Anyone watching, even cursorily, should care. Not about the iPhone, but about the buzz. What lessons can be learned from that?
UPDATE: Besides developing the perfect formula for generating such enormous marketing hype, there might be an opportunity for the contrarian…teaching consumers how to contain their enthusiasm until after the kinks are worked out. Nevertheless, I think the powers that be could have been more transparent regarding service subscribers on small business plans, as well as notifying folks that if they had a fraud alert on their credit report that the online activation process was a no-go.
UPDATE 2: Of course some ran out and bought the iPhone just so they could take it apart for the world. Traffic stats are bound to hit the ceiling there – is that what you call being part of a product launch marketing hype ecosystem? Maybe so.