All Posts Tagged Distribution

Does anyone care what you write, or where you write it?

May 31st, 2009 | 11 comments

Why a lot of what you read really doesn’t matter: Fragmentation applies to 100pct of media. We have gotten to the point where it is so easy to publish to the web, that most of it is ignored. When it is not ignored and it garners attention, the attention is usually from those people, the [...]

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Disrupting retail from the inside out

October 3rd, 2007 | No comments

Not by creating yet another online outlet, but by making the retail distribution channel obsolete: The store is also expected to handle the single reason why Threadless is not available in major retailers: stores can’t simply keep up with a weekly turnover of new designs. Remember, they offer new designs each week– something that can [...]

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