In what could surely be the opening chapter in a novel that eventually includes law enforcement agents and gunships patrolling prime fishing waters along the Florida Straits, Angling Trade uncovers the story of how premium fly-fishing gear covertly wound up in the hands of Costco:
Since March 26, 2011, sixteen Costco locations in the west have been identified as stocking and heavily discounting selected Simms and Sage products. The products appear to be limited to five varying models of popular Sage Z-Axis fly rod and Simms G4 Pro Stockingfoot waders. The knee-jerk reaction Is to wonder if Simms and Sage sold direct to Costco. But, in the words of ESPN College Game Day commentator Lee Corso, “Not so fast, my friends.” It turns out that neither company sold anything to Costco. In fact, they appear to have been victimized.
As noted, nothing illegal was perpetrated there. And while revising title transfer terms comes to mind as a possible preventative measure, doing so with shipping agents is a sticky process. Ownership begets insurable interest, and the last thing anyone needs is truckloads of merchandise disappearing without recourse.
Read the whole thing here.