Michael Gracie

You ask yourself the question “Does CAN-SPAM Hurt Email Marketers?” and you are likely to hear a variety of opinions. But one thing is for certain, spammers do. CAN-SPAM, whether it is a leqislative knee-jerk reaction to the core issue and/or an actual hindrance to legitimate campaigns, did not pop up out of thin air. The spam problem was the genesis of CAN-SPAM, and now email marketers have to deal with it.

Whether they deal the right way or the wrong way remains to be seen.
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Email marketers are under increasing pressure to maintain ROIs from email campaigns. Even the most legitimate, opt-in-only, pieces are often blocked by recipients. If customers cannot receive the message, there is no reason for outsourced email marketing services to exist.
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