Michael Gracie » exchange http://michaelgracie.com Clever Tagline Unavailable At Publication Time Tue, 02 Dec 2008 19:53:44 +0000 http://wordpress.org/?v=2.6 en Don’t need web ads, but still need bacon http://michaelgracie.com/2007/05/29/dont-need-web-ads-but-still-need-blts/ http://michaelgracie.com/2007/05/29/dont-need-web-ads-but-still-need-blts/#comments Tue, 29 May 2007 20:43:43 +0000 Michael Gracie http://www.michaelgracie.com/dont-need-web-ads-but-still-need-blts/

The latest…online advertising exchanges are beginning to mirror commodities exchanges. Exchanges, however, seem to work best when there is a scarcity of resources. I don’t see any scarcity in the online ad realm, as the “real estate” has a marginal cost near zero, and delivery isn’t guaranteed (users can block ads).

The mirror must need cleaning.

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