We know that ads on Facebook are alarmingly invisible, with click through rates somewhere around 5 in 10,000. But we’ve been told that the real value in Facebook is not in display ads but in engagement on brand pages.
From what I can tell, these things are just as ineffectual as display ads.
They have a market capitalization of nearly fifty billion dollars, and yet are less than a decade old. A veritable wunderkind of US industrial prowess you say?
They are now deploying capital to clear “fake likes” out of their system. Much as it might stretch beyond the intellectual capacity of the average person, people are working feverishly to eliminate these “fake likes”, a inarguable necessity for mankind itself. The media has even taken their cues from the PR department of this enterprise, in lockstep calling this latest, far reaching move of strategic business brilliance a “crackdown”.
A “like” is what again?
MG signing off (safe in the knowledge that someone else’s investment dollars are hard at work)
For the last four weeks I’ve had no time for Facebook, although during that period I’ve received numerous wall post and invitation notifications, all of which led to spam links. Actually, I’ve gotten more of this spam than ever before, but I’m not sure whether to attribute it to my inactivity or the continued growth of the service. Nevertheless, it’s become an aggravating distraction, and as a result I’ve been debating [temporarily] deactivating the account. Then I found a strange twist.
Yesterday morning I deleted Twitter for Blackberry from my phone. This follows elimination of the Facebook application a few weeks back. I do not have nitpicks against either software – both worked just fine for their intended purpose. I won’t denounce others’ use of this software, or any like it, either. This is a personal choice, based on trial and error, and reason.
When I’m away from my desk I’m usually doing one of the following: fly-fishing, driving, walking the dog, reading, sleeping, eating, or any number of other things that are either escapes from the daily grind or require my utmost concentration (i.e. the fishing). These activities are not particular conducive to mobile phone use in general, let alone receiving and sending updates from social networks.
Further, I originally tested these apps based on recommendation of a friend – one who uses an iPhone. This person’s original premise was it was great to have these social applications available when out. This was particularly the case if and when you were carousing about town and wanted an easy way to let your friends know where you were so they could join you. I hold this person in high regard, but they’ve since moved to a homestead in the middle of nowhere to, uh, be alone. So much for that theory.
Finally, I thank everyone who’s followed or friend-ed me on Twitter and Facebook. I appreciate the fact that you’re interested in what I’m up to, but I don’t think you want (or need) to know what I’m doing every moment of the day.
I’m much more interested in what you are doing – and what you have to say – anyway. It’s just that I can’t really listen when I’m behind the wheel.
MG signing off (to shut up and pay attention, except when casting)
Control Your Info (CYI), a group that exists to “draw attention to questions concerning online privacy awareness,” performed a few Google searches and discovered several Facebook groups without administrators. Thanks to the nature of the Facebook group system itself, if there is no administrator present, anyone can join and make themselves an administrator. This is what CYI did. They used the Google search, and with the results, managed to make themselves administrators on 289 open groups.
This is not hacking, and the people who do it are not hackers in the criminal sense, or the ethical sense for that matter.
Thank you Mr. Ragan.
The work necessary to protect your online privacy is up to you.
A few months ago, I nervously created my first Facebook page with the minimum necessary information to view pictures posted by old friends.
I returned to the page a few days later to discover that somehow it had found out both the name of my college and my graduation class, displaying them under my name. I have not returned since. In the back of my mind, I fear a 28-year-old hacker and a couple of Russians have gathered two more facts about me that I would rather they didn’t have. And it’s way too late to take my life offline.
There is no doubt that Facebook knows a lot about you. Me too, and I’ve only been on it a few weeks.
I’ve spent my time configuring my profile with an eye to keep my friends protected – plenty of lists with different access rights, for business and pleasure, and I’ve taken to ignoring most apps (with particular emphasis on polls and the like). While it is but simple diligence, I’m pretty sure it will do the trick just fine for “marketing threats.” But only time will tell. If you are still running around the web like a chicken with its head cut off, you might also want to bookmark this free educational resource from Verisign on how to stay safe on the web. There’s a hefty section on social networks within.
As for Facebook itself having all that data at its disposal, well that is the price you pay. But you never know when someone might cook up a solution for that too.
RSA’s Coviello: Cloud Computing Not Secure Enough [PC World] – Web 2.0 and widgets led to the cloud computing craze, so it’s no wonder security wasn’t part of the deal. Nonetheless, while RSA has a clear vested interest in pitching more secure web apps, I’m in complete agreement with Mr. Coviello. Only I don’t think RSA will be the sole innovator in the space.
Are You Helping Facebook Outrank You For Your Brand Name? [search engine land] – Get lots of attention over at a site you don’t control, and lose control of your brand in the process.
How to Ease Your Transition to Google Voice [LifeHacker] – The dial once, ring everywhere service formerly known as Grand Central is getting aggressive with invitations (even I got one), but I think Google really needs to add the ability to port numbers before it really takes off. PS: I heard Google is using the voicemail service to perfect it’s own text-to-speech services. Is that true?
Flickr adds direct-to-Twitter publishing [VentureBeat] – Now playing on Flickr, a way to automatically tweet your photos as you post them. This geek couldn’t figure out if the service would tweet all your photos or whether it could be done on a selective basis, but he couldn’t figure out how to link his Twitter account with his Flickr account either. Then he bailed on the idea altogether.
What’s North Dakota’s Secret? [Forbes] – North Dakota had twice the growth of the any other state in 2008, except Wyoming, which it still handily trounced. It presently has the lowest unemployment in the nation, and the 20th ranked GDP per capita. And a budget surplus. Huh?
U.S. Home Prices to Fall Through 2011’s First Quarter [Bloomberg] – Unemployment becomes the next leg in the foreclosure boom, and more than half of the major cities in the US are expected to see falling prices for the next two years.
The Rental Market Stinks Too [The Atlantic] – While some thought rising foreclosures would lead to rising rental prices as former homeowners mortgagees bailed, the opposite has happened in many places.
Mean Street: California IOUs and the Great American IOU Market [WSJ Deal Journal] – Banks won’t take them, and recipients have to eat. The SEC is coming to the rescue, declaring California’s funny money a municipal security and hoping a regulated market will arise for their trade. I wonder if anyone will be allowed to short them.
How Difficult Is It To Post A Bill On The White House Website For Five Days? [Techdirt] – Watch for a new government job listing for, uh, White House Blogger. Primary responsibility: cut and paste.
Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet — and Keep Google Out [Wired] – All Google has to do is remove Facebook from their search results, and the fight is over.
Indian CEO Says Most US Tech Grads “Unemployable” [Slashdot] – The kingdom of outsourcing may be hedging its bets through the PR channels.
Krugman and the Housing Bubble: A Love Story [Reason] – Mr. Krugman is long to get his story straight. Looks like the ‘internet is forever’ mantra is getting the best of him.
Goldman Sachs: The Great American Bubble Machine [The Big Picture] – A must read, particularly the final blow on cap-and-trade. I suggest clicking through to the Scribd page and going full screen.
Frank Pushes Fannie and Freddie to Take On More Risky Loans [Contrarian Profits] – Along with a plan to refinance homes that are underwater, it looks as though we’ll all soon be in government housing, whether we like it or not.
Is It Time For Rodmakers to Get Out of the Warranty Business? [MidCurrent] – It would certainly force people to rest their rods someplace besides the door jam of their vehicles.
Invention Lets Fish Live Without Water [Cutthroat Stalker] – A fly fishing photographer’s dream come true? Heh, nothing can help my photog skills.
Elite anglers focused on FKO/IGFA Inshore World Championship [Fishing World] – Coming soon, and on EPSN to boot.