Michael Gracie

Marketing maven Seth Godin thinks that projects of the like that he and his colleagues think about and work on daily can sometimes seem a little vague, and that applying some rigor to the process might produce better results. I couldn’t agree more.

I have a newfound appreciation for a lot of disciplines I previously ignored, including politics and marketing. I once cast them off because they were so hard to define in quantitative terms, but now think there must be measures outside my finance/accounting mindset that can be used.

Certainly, getting the I’s dotted and T’s crossed, and actually predefining the purpose, cannot hurt.

I couldn’t let the South Africans steal all the thunder regarding responsible email marketing. While the following ClickZ post doesn’t reference the legal aspects of email review, it does provide a nice 10 step process for ensuring the highest possible delivery rates on LEGIT email.
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Email marketers are under increasing pressure to maintain ROIs from email campaigns. Even the most legitimate, opt-in-only, pieces are often blocked by recipients. If customers cannot receive the message, there is no reason for outsourced email marketing services to exist.
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Andy McCue of Silicon.com deserves a special thanks for plugging the latest “me-too” book, this time on RSS feeds and how they are the emarketers’ dream come true, in Have RSS feeds killed the email star? - silicon.com.

Why thank Andy….? Well no opinion was expressed on the validity of Unleash the Marketing & Publishing Power of RSS, by Rok Hrastnik, that’s why. Finally someone shows a little skepticism by not going overboard with a glorious review of what I suspect is bunk.
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