Mike Arrington noted that a new Ask.com/Crispin Porter ad campaign billboard is offensive. Unabomber…right.

The whole concept of “messaging” is offensive, IMHO. The assumption is that the consumer is not very smart. That might have been true a few decades ago, but it is changing as fast as the information flow is. Throw in the newspapers and television, and it is pretty easy to be skeptical about almost everything.

PS: I am not going to change what search engine I use because Ted Kazinsky’s name is mentioned along with it. It is about results, and a PR campaign isn’t going to change the results. The “messengers” need to realize that if the results aren’t good the moment you see them, you’re forever a lost customer.