Michael Gracie » Yell Group http://michaelgracie.com Clever Tagline Unavailable At Publication Time Thu, 20 Nov 2008 23:14:58 +0000 http://wordpress.org/?v=2.6 en Microsoft: Do They Want To Be In The Yellow Pages Biz? http://michaelgracie.com/2008/05/27/microsoft-do-they-want-to-be-in-the-yellow-pages-biz/ http://michaelgracie.com/2008/05/27/microsoft-do-they-want-to-be-in-the-yellow-pages-biz/#comments Wed, 28 May 2008 00:33:55 +0000 Michael Gracie http://michaelgracie.com/2008/05/27/microsoft-do-they-want-to-be-in-the-yellow-pages-biz/

Eric Savitz asked the question, with emphasis on Yell Group.

They just might.

It’s a profitable business, and maybe the only segment in print publishing NOT whining about Craigslist. Plus, it’s generating revenue with something Google gives away, local listings. From what I remember, yellow pages businesses actually get a premium for their web listings, when combined with the print packages.

I like local web directories, and think there is a lot more that can be done with them besides just advertising.

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