You ask yourself the question “Does CAN-SPAM Hurt Email Marketers?” and you are likely to hear a variety of opinions. But one thing is for certain, spammers do. CAN-SPAM, whether it is a leqislative knee-jerk reaction to the core issue and/or an actual hindrance to legitimate campaigns, did not pop up out of thin air. The spam problem was the genesis of CAN-SPAM, and now email marketers have to deal with it.
Whether they deal the right way or the wrong way remains to be seen.
In ClickZ’s second part in the series, what actually happens to marketing email is explained, along with what can be done to ensure legal messages get to the inbox.
See Does CAN-SPAM Hurt Compliant Marketers? Part 2 for more.