I couldn’t let the South Africans steal all the thunder regarding responsible email marketing. While the following ClickZ post doesn’t reference the legal aspects of email review, it does provide a nice 10 step process for ensuring the highest possible delivery rates on LEGIT email.
Most of the items on the list are ubiquitous across third-party delivery services processes. List hygiene, scrubbing the email itself, and one more thing….ENSURE COMPLIANCE WITH STATE AND FEDERAL LAW! Of course my screaming won’t be heard by spammers, but Spamroll doesn’t intend to help them anyway.
Here’s the post, from ClickZ: