OPT-IN isn’t what it seems

Spamroll has pointed out that opt-out tools at the bottom of CAN-SPAM compliant emails can be more trouble than they are worth. It has come to my attention that the opt-in fine print might be worthy of addition attention as well.

PC World has a nice piece on these terms and conditions, in Spam Slayer: Headaches in Fine Print. They point out why users need to take extra care when subscribing to newsletters and such.

If you do take the time to read the TOC’s you will find language such as this:

“OPTIN MAY SELL OR TRANSFER INDIVIDUAL INFORMATION TO THIRD PARTIES FOR ANY PURPOSE IN OPTIN’S SOLE DISCRETION.”, taken by PC World from an OptInRealBig.com service.

OUCH! If there was a clearer explanation of what is going to happen to your email once you subscribe to one of these services, I haven’t seen it.

Spamroll’s guidelines will be modified ASAP. Meanwhile, users…watch out!

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