RSS for eMarketers – Are there any holes?

Rok Hrastnik dropped Spamroll a line, and made some interesting points that I frankly have to cave on.

Rok points out that the users ability to simply shut off any unwanted feeds is exactly the reason why RSS can be so powerful for legitimate marketers. I have to agree – never thought of it in that light.

Are there any technical or other holes lingering in the wings (like comment spam, etc.) that may foil this process. Looking for reader comments – appreciated for my learning experience as well as others.

You can read the rest of Rok’s insights at Is RSS the Solution for Emarketers?, although I have deleted his posted email address out of courtesy.

I also want to note that Rok’s comments seemed unintrusive, which is surprising for someone trying to push a product, so I encourage readers to check out more of what he has to say.

Ok, I have caved on two issues. My ego just got the best of me, so now I am shutting up. But I will read the book.


Rok says:

There are, of course, holes, as they are with every marketing tool. But RSS as a marketing tool is still young, so we do have to give it some time:)

As for comment spam –> comment spam is in no direct relation to RSS, but only to blogs and their “forum” mechanism, which allows for exploits. And, blogs are only a small part of what can be done with RSS.

Sorry for not staying longer, have to run:) Thanks for listening.

You are correct, Rok. RSS is more than blogs – but blogs are one of the tools attibuting to such widespread usage of RSS. With all that attention, there are bound to be some sneaky characters looking for new ways to disrupt the boundaries.

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