Kraft divesting cheese business, and acquiring spam

An ISP has sued Kraft International for violating CAN-SPAM and the Computer Fraud and Abuse Act.

Hypertouch, of Foster City, California, claims that Kraft’s Gevalia Coffee division violated the act through the use of falsified headers with fake IP addresses, and lack of sender identification which included misleading sender names, no physical addresses, and non-working reply addresses.

As proof of their point, a test was performed whereby a brand new email address was entered specifically into an opt-out section of Gevalia’s company website. Within weeks, the address was receiving spam, in some cases with unrelated product offers.

Just goes to show you that if you enter your email address for a newsletter, product offer, to join an affinity club,
or even to opt-out of future mailings, there is no telling where it will wind up, or how it will be used.