Good Content versus Tricked Distribution

A colleague and I have been running a jointed, intermittent conversation on the merits of good content. He spends a lot of time expounding on the issues of poor or untruthful press coverage, the sheer enormity of blogs out there, and questions why nobody has done it quite right. I have to agree – Thoughtmarket smells a bit putrid at times, but at least I know it.

Then, early last week he directed me to Remove Forebrain and Serve: Tag Clouds II, from Jeffrey Zeldman, and it struck a cord.

See, I have been debating changing some of my categories over at another weblog to coincide with popular tags at sites like Technorati. These tags Zeldman speaks of are categories (or manually tagging) that the Technoratis of the world use to index entries, and come from weblogs. But as Zeldman points out, tagging is like forcing the content on the reader, not allowing the reader to flow to the content. Such is the unfortunate game bloggers (and everyone else in the web world) plays to get eyeballs on their URL.

In my case, I was using cute little phrases to describe my categories, but those categories (while certainly subject matter specific) just don’t cut it for exposure as compared to more generic terms. My dilemma – keep the originality, or go for the exposure.

I am sitting on the fence with this one, which essentially means I am sticking with the originals. I am going to keep letting the readership judge for itself (at least until my traffic stats hit zero for a week or two).

FYI: the site in question is Spamroll, and my categories include “I Smell Phish” (for phishing) and “You Were Stolen” (for identity theft).