Someone just realized CAN-SPAM doesn’t work

Of course, you didn’t hear it here first, but the FTC recently completed a study that says CAN-SPAM isn’t working like it should. Furthermore, they concluded that requiring the addition of labels such as “ADV” to subject lines wouldn’t help either, as only legitimate email marketers would be likely to comply.

I don’t know how much money they spent producing this study, but you can be sure the cost-benefit model didn’t make much sense.

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