How not to sell security software

Ed Bott’s Windows Expertise site makes it clear that buying software online needs to be a bit easier. What is even more clear is that if you are buying security software, it better be crystal.

The buying process described by Ed’s cohort Carl Siechert is both convoluted and dangerous. There are a several points where I would have given up out of sheer aggravation, and several more where I would have questioned the source of what I was downloading. Most of the hoops the vendor made the buyer jump through were likely designed to protect against piracy, and/or simply give the system time to get the right license key. So be it.

The security vendor in question, Symantec. Makes you wonder whether this has something to do with their inability to make any money.