Email Battles notes that AOL lingered and malingered regarding email authentication, eventually pushing Yahoo!’s DomainKeys aside for the email postage concept that is causing such a ruckus. Or instead of ruckus, maybe we should call it whining.
MoveOn.org, a political group with a contact list 3,000,000 strong, is now pissing and moaning about AOL’s move, saying there is a growing list of not-for-profits like them that can’t afford that postage.
I say tough luck, to both sides.
If AOL choses to move their business by bucking the standards trend, that is their choice. Their customers have a choice too. Miss your favorite newsletter, point that subscription to a different address. Its that simple. By the same token, MoveOn should not expect preferential treatment, just because they have 501 status. Nor should any others in that bucket. Tell your members to change their address. Its that simple.
Simple, unless someone is thinking AOL’s move is somehow part of some vast conspiracy to shut down political action groups. If I heard that story, I wouldn’t be the least bit surprised.
The internet gave small organizations a competitive edge, turning little guys into big guys. As a result of spam, phishing and other problems, the transport and delivery providers (the ones those once little guys rode on the backs of) have to make changes. Whether those changes are smart, or not, everyone has to adapt. Whining isn’t going to help anyone.