The pushback may be because people don’t want to change. Change is tough enough, but when you start talking “average user” and “internet” in the same sentences, it gets even tougher. We’ve barely scratched the surface of the net’s commercial use, and already folks are set in their ways. Seth Godin thinks marketers would be wise to consider RSS as a means to touch users without paying the impending price for access to the same.
It makes a lot of sense. But Seth doesn’t get all the credit, at least from Spamroll. Among others, Rok Hrastnik has been saying this for a while.