Webroot recently reported a dramatic rise in spyware incidents, most of it targeting financial data. While the company’s report may be biased, the fact that spyware has roots in commercial enterprised (i.e. adware) means there are more people working on the stuff. The fact that viruses are generally individual endeavors means they will take a back seat.
But why all the extra attention? Well, if you are going out looking for internet users to scam, would you rather target the educated (and protected), or the clueless?