XSEO questions whether email spam can hurt a brand. Blatant slander of a company, in multitudes of millions of inboxes, may, but filters and subsequent web-based discrediting can mitigate and/or repair that pretty easily.
…the internet has become a great soap box where anybody can say anything about anybody.
I think it is the “me” brand you really have to worry about, at least that is if spam starts following The Long Tail.
Don’t care about the “me” brand? Well, how about your nerves.