Facebook added “mini-feeds” to its service, allowing users’ friends to subscribe to the feeds to see updates, versus having to log in. Instead of seeing this as a great improvement designed to make life easier, and an step up for Facebook’s street cred (versus, say, slapping sponsors all over the site and requiring a ten step log in process through them), users revolted. The site’s service additions were deemed “creepy”, forcing Facebook to capitulate.
According to TechCrunch, users now get more control over what “gets fed.”
I think users will continue their “revolt” and turn off much of what has been given to them, at least in the short-run. But they’ll come around, once they quit listening to the crowd.