The Bloglines and Yahoo Groups creator has some strong opinions on dealing with marketing types. I think I’ve made every mistake along those lines, and wish Fletcher had posted this stuff years ago.
My favorite tidbits within:
“Don’t believe what you read” – No kidding“‘The Press’ is no longer the most important source of coverage” – Or their circulation/viewership wouldn’t be plummeting“Traditional PR firms only marginally ‘get’ the blogosphere” – Yep, and if you still don’t believe it, ask Mike Masnick“Unless you have true Wall Street Journal worthy news, or are stupid, don’t bother paying $20,000 a month for an ineffective PR agency” – No offense intended“You do keep track of what people are saying about your company, right?” – You should keep track about what people are saying about you, tooDo these commandments apply to “public relations” efforts outside of tech company promotion?