Many Top Papers Take Big Hits

Latest newspaper circulation report:

The Audit Bureau of Circulations released circulation numbers for more than 700 daily newspapers this morning for the six-month period ending September 2007…According to an analysis of ABC figures, for 538 daily U.S. newspapers, circulation declined 2.5% to 40,689,617. For 609 papers that filed on Sunday, overall circulation dropped 3.5% to 46,771,486. The percentages are based on comparisons from the same period a year ago.

Uglier for some of the bigger papers, and I suspect some of the numbers are downright bogus as well.

UPDATE: Unaudited circulation disaster details here.