Who’s got the spam: MySpace or Facebook?

And what about the app providers themselves

Kristen Nicole asked: “When Did Facebook Get More Spammy than MySpace?” It’s all the buzz since the BBC reported that a widget third-party application can be used to gather personal data on its users – Facebook security.

Why there is an expectation that social network abuse wouldn’t grow inline with network expansion itself I cannot answer. Maybe it’s the morass of privacy settings available to the user – kind of like a security blanket even if you don’t have the time or the inclination to work through them all. Could it be the consistent public relations byline coming out of the organizations themselves? Or maybe it’s the constant buzz from the blogosphere and media. Personally, I expected the spam.

Nonetheless, I’m first to point fingers at the buzz. Quick and dirty searches for the two kings, associated with the word “spam,” produced the following results:

Not really much of a winner here. While even my own search results show Facebook in the lead, 10 hits to 2 hits, those figures are statistically insignificant. As is, I believe, the concept of spammers doing measurable damage inside the networks.

What I’d be more concerned about is this…

Facebook (and I’m sure MySpace) has the resources to put the kibosh on these issues (and Facebook is already claiming they pay careful attention to potential problems, although some of effort is aligned with natural attrition). But what about the application providers themselves?

The prevalent business model for the apps seems to be new media targeted marketing (i.e. internet advertising) – the apps/providers are collecting data…right? How good is their security? And how long before malcreants start mugging them instead of chasing their tails inside the fortresses?

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