Yahoo! is purportedly testing a new logo. Some suggest this might be part of a “new, fresh Yahoo!” identity campaign.
I can’t help but think that since the color is purple, it more aptly symbolizes the credibility bruising the company took in their Microsoft negotiations. Now that they’re about to enter into a search ad deal with Google, let’s hope the next rendition of the logo doesn’t wind up black.
UPDATE: Not a day went by, and already things are looking darker.