Say it isn’t so, Ad Age:
It’s déjà vu all over again as the web giants scurry to build massive internet-ad networks: Microsoft makes plays for Yahoo, both of them talk to AOL, Google tries to milk a display powerhouse from DoubleClick, and venture capitalists throw money at ad networks and exchanges.
But amid the frenzy, it might be worth taking a look at whether today’s economic and marketing developments are shrinking that pot of gold they’re all after.
Actually, it isn’t quite déjà vu. Last time around things were rosy – investors paid dearly for the hype and then passed on the risk. This time around, the petals are already wilting, and investors have nobody to hand dead flowers to.
UPDATE: Nevertheless, there’s always someone lingering in the shadows to pick up the scraps.
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