Conversations Need to Yield Actions Measured in Dollars

Jonathan Salem Baskin:

At some point, doesn’t this need to communicate everything anywhere need to translate into doing something somewhere?

You’d sure think so.

UPDATE: Apple seems to have found the formula, particularly with the iPhone – keep everything a secret until the last minute and let everyone else do the conversing.

MORE: And Zappos, which seems to be everywhere (while their CEO is all over the social web space, the company also/even sponsors the darn personal item buckets in the airport security line).