After personally mulling around Friday and finding shops in general dead, dead, dead (as well as not buying a single gift myself knowing everything will be marked down another 50% two weeks hence), the National Retail Federation is claiming traffic was up big time. Some ‘analytics firm’ called ShopperTrak is complicit in the claim, along with Comscore (which missed Google traffic by a mile not long ago) in the online front.
I’ve also heard reports that a certain toy store in New York, which had a line around the block a year ago, had one starting just inside the door this last Friday. Same goes for a certain high end jewelry store.
I can only assume the above named organizations are now taking their cues from the National Association of Realtors (as well as hiring tons of now out-of-work analysts from S&P and Moody’s), or they are surveying nothing but Wal-mart locations. And if the comments from this article are any indication, there are plenty of other people not buying the goods or the bullshit either.