The bad and the good in the “Joe Six Pack” economy

Pint Of BeerFind the silver tasty golden lining

The heavy lifting is complete – number crunchers just realized that beer sales are no longer recession proof. Yep, folks are imbibing less, which flies contrary to the premise that when the economy is in the tank people take the drink to drown their monetary woes. Where that found money winds up is another matter (h/t Paul Kedrosky):

Personal saving — DPI less personal outlays — was $545.5 billion in January, compared with $416.8 billion in December. Personal saving as a percentage of disposable personal income was 5.0 percent in January, compared with 3.9 percent in December.

So maybe people hopped on the wagon after the holiday season, or they all just ran out and bought home brewing kits.

Still, Lefty Kreh told me a while back that when recession hits, people go fishing. Cabela’s might just agree with that.