Subliminal messaging: Viagra ads turn me off to golf

viagraI watch very little television – viewing is essentially limited to sports, in bars. But some friends have been out of town, and I’ve been doing some dog sitting. They have a big screen TV, and I’ve been passing dog time with it on.

A few days back I saw my, say sixth Viagra ad. And along with it I saw another little notice pop up on the screen which said…

See our ad in Golf Magazine

I’m not much for golf anymore – I spent the lion’s share of my leisure time fly fishing. Just as (if not more) difficult, and the gear is 10X more expensive [insert obvious stupidity of this choice here]. But I will pick up ‘the other sticks’ if a friend needs a fourth.

Call it an unwillingness to accept inevitable aging, or stating (with some measure of bravado) that I just can’t relate to the ‘need’ the ads were trying to convey. But I woke up this morning wondering if I’ll ever bother playing golf again.

Is this the message a sport with declining participation rates (closing in on fly fishing) should be wanting to project?

Comments

Of course the participation is declining. How is grampa ever gonna make his sunday morning tee-time with a rager? You can’t very well drive the fairway with a “morning” wood.

Good point! And here I was thinking it was an indirect relationship…an inference.