Must see Patagonia fly-fishing gear catalog attempts to lure people to fishless waters

The 2010 Patagonia Fly-Fishing catalog is out. In paperless glory…

On page 12 of Patagonia’s fine publication is a picture that some readers of this not-so-fine publication may recognize. While we won’t be naming names here, the photo depicts some wanna-be anglers assembling a seven boat floatilla at the bottom of what seems to be a pretty steep hill. I find the presentation disturbing, and am here to set the record straight.

Camera angles can play tricks on the eyes, but making things look more treacherous than they are is not the primary issue here. In fact, the grade in question is actually twice as steep as it appears. Believe me when I say this – I’ve been down it (buttocks first). There is no way anyone could slide a raft down that hill – the boats below had to have been brought in by helicopter. Further, no bonafide fly angler in their right mind would ever set out to fish the river below. Why? Because there are no fish in it. In addition, the river looks like it’s running about 1,200 cfs, meaning it was completely un-navigable when the photo was taken.

So folks…what we have here is a setup. Big corporate, playing marketing tricks!

MG signing off (to voice my discontent to Chouinard himself)

(h/t Mr. Luke Bever, who did not catch this fish on that river)


Murdock says:

Don’t forget the rattlesnakes…

Hungry mountain lions too. Lots of them.

Rob says:

Once again MG….there’s a Cash Grab EVERYWHERE….you just have to look for it. It’s like “Where’s Waldo”. I’m upset about the fact that Ford has stolen my catch phrase and has been pushing the “Ford Spring Cash Grab Event”….

Nice spotting MG!


Matt Dunn says:

You tell ’em MG. Chioiurarnd will be sorry he ever messed with you.

Nate says:

I had a personal friend, Greg was his name. Well last summer we went down there and he barely made it out alive. In fact the event was so devastating to him that he moved his sorry ass across the country. You can look him up. He lives in Boston, or Marblehead, or sphincter…something like that. Fisher-beware down there…

I’ll ask Tucker tomorrow, we’re fishing the OP the next three days.

@RD – Everyone should just stay away from that place…it’s worthless.

@MD – That guy just needs to fish the pristine salty flats for the camera, and leave the rest of us alone. 😉

@Nate – What a lost soul this “Greg” must be. Is he talking through clenched teeth yet?

@Brian – Tucker’s gone for three days! Awesome. Now I’m going to call the shop four times a day instead of just two.

timglomb says:

Was wondering if anyone else noticed that crappy stretch. I got to sled that hill in the snow a month ago… unwillingly.

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