What the Shuck? Beer, brats and bugs, that’s what.

What the Shuck is a gathering of Simms and Idylwilde dealers from across Colorado and surrounding environs. Michael “Walk The Chubby” White (a.k.a. Whitey) puts this event on each year, ostensibly for the purpose of introducing new products to the dealers, sharing business ideas, and fishing the Rio Grande watershed. Taking place in Creede, CO, it’s Whitey’s way of saying thanks to the folks that support his business, acting as a manufacturer’s representative for the previously named brands, as well as having a good time. Which Mr. White knows how to do in a very serious fashion. Very serious.

I just came back from this conference of movers and shakers of the fly-fishing world. Upon invite, I was told I was doing a diddy on web presence, i.e. how to cultivate massive supplies of schwag make friends and influence people, using internet tools. I accepted the challenge not for the enterprise, but for the fishing, which by the way was damn good. We spent several days kissing the grass with fat dry flies, and my casting arm is still feeling the burn. Along with my stomach (from all the beer and brats).

I even got a sweet hero shot…


Photo: Rick Mikesell

MG signing off (because why take pictures of fish when you can scrape the evidence off your bumper instead)


Nice “costa” tan.

The thought of a contest to guess the Costa model was in fact bandied about. Then we just drank more.

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