Your customers are promiscuous

What sayeth you, Bob Hoffman, about that customer who “gets around”?

…The idea that your success is dependent upon your customers becoming deeply emotionally attached to your brand is a delusion. Consumers are promiscuous. Most successful brands have a customer profile that is a mile wide and an inch deep. They’re just not that into you.

As Martin Weigel says… “Your consumers are just someone else’s consumers who occasionally buy you.”

That is also why the current mania for spending enormous amounts of time, money, and energy getting your “fans” to “engage” with you is such a silly preoccupation.

More here.

MG signing off (because any additional commentary might not be suitable for the workplace)

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