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Michael Gracie

Man’s Best Friends

Presented without further comment …

MG signing off (as promised)

How to make your cat popular on Facebook

I have neither a cat nor a Facebook account, but I’m sure at least one regular visitor out of the seven total does …

MG signing off (certain the Federal Trade Commission will not be investigating this anytime soon)

The future of mobile ad businesses

Picking up pennies, as far as AdAge’s take goes…

If publishers once lamented that offline dollars turned into “digital dimes” as content and audiences moved to the web, here’s what might be keeping them up at night: Digital dimes are turning into mobile pennies. The effective cost per thousand impressions on the desktop web is about $3.50, according to data crunched by Mary Meeker, partner at Silicon Valley venture-capital firm Kleiner Perkins Caufield & Byers. On the mobile internet? A whopping 75¢.

That should be of particular concern to publishers, given the rise in media consumption via mobile devices.

Read the whole (brief) thing here.

Microsoft finally gets it?

Advertising is no substitute for product quality, but this spot was nicely done nonetheless:

It’s targeting a demographic – the question I pose is…which?

Stuff worth reading between boozing and barbecuing – 07/02/09

Brought to you this one day only in true order of importance

Fly Fishing

  • Despite Economy Tackle and Fishing License Sales Holding Steady [Angling Trade Magazine] – When the going gets tough, the tough go fishing. Just like Lefty Kreh said they would.
  • It’s an L.L. Bean gear review long weekend [Up’North Maine Fly Castings] – You could be boozing and barbecuing, but if you’re reading this you’ll probably wind up hitting at least 762 boats with your backcast this weekend. Relieve a bit of the crowd stress by wishing you had some of this gear: a Double L. Rod and Reel, and/or a bug resistant shirt.
  • Technology

  • Got Ideas? Tech Companies Crowdsource Creativity With Contests [GigaOm] – Whether it’s clever advertising ideas or downright brilliant new business propositions, there’s money involved. And in some cases, big money.
  • Latest Thing To Blame On Google? Koi Thieves [Techdirt] – You can blame Google’s satellite imagery now, and you’ll probably blame Craigslist next. But these guys are the real culprits.
  • Finance

  • Auditing the Fed will Audit the State [Mises Daily] – If Ron Paul gets his way, a lot of dark and dirty secrets will come bubbling to the surface. In other words, Ron Paul probably isn’t going to get his way (and you’ll continue being royally screwed).
  • Starve the Beast [The Market Ticker] – There isn’t much you can do about the 98% tax bracket headed your way, but with consumer spending accounting for 70% of GDP, going on a buying strike would certainly get someone’s attention.
  • MG signing off (not really)

    Subliminal messaging: Viagra ads turn me off to golf

    viagraI watch very little television – viewing is essentially limited to sports, in bars. But some friends have been out of town, and I’ve been doing some dog sitting. They have a big screen TV, and I’ve been passing dog time with it on.

    A few days back I saw my, say sixth Viagra ad. And along with it I saw another little notice pop up on the screen which said…

    See our ad in Golf Magazine

    I’m not much for golf anymore – I spent the lion’s share of my leisure time fly fishing. Just as (if not more) difficult, and the gear is 10X more expensive [insert obvious stupidity of this choice here]. But I will pick up ‘the other sticks’ if a friend needs a fourth.

    Call it an unwillingness to accept inevitable aging, or stating (with some measure of bravado) that I just can’t relate to the ‘need’ the ads were trying to convey. But I woke up this morning wondering if I’ll ever bother playing golf again.

    Is this the message a sport with declining participation rates (closing in on fly fishing) should be wanting to project?

    Even the fishing set needs a little education

    If there was any doubt in my mind that the constant vigilance against ad tracking I’ve employed was futile effort, it is now gone…

    weatherdotcomad

    Maybe it’s just punishment for my persistent use of the interwebs to check the weather in Hartsel, CO (a.k.a. Redneck Disneyland), in hopes of seeing it scream TORNADO FORCE WINDS AND COLDER THAN SIBERIA since I’m not actually there.

    How to sell snowboard gear in a pseudo-depression

    I’ve decided to take a break from traditional winter sports to spend more time (what else?) fly fishing. So I have a little beer-induced pow pow with my friendly neighborhood Craigslist wunderkind Tim, and he gives me some tips on how to unload my finely tuned cliff-hucking gear (and then passes me a card for a really good hip replacement surgeon just in case I back out).

    I dive head first into the anguish, and my gear was sold in 24 48 72 hours flat…aw hell, some of the stuff is still here. Here were the ads anyway…

    (more…)

    Web startups still throwing dice at ad models

    NYT’s Claire Cain Miller:

    During the dot-com bust, as the online advertising market dried up and the Web companies that had been buying most of the ad space went bankrupt, the people who start and fund companies in Silicon Valley began questioning whether Web sites could survive on advertising alone.

    That moment of doubt didn’t last. The ad market revived and free Web services blossomed. But now, as advertising shrinks once again, entrepreneurs and venture capitalists are desperately seeking new sources of revenue.

    Not only is advertising shrinking, but there is still inventory flowing into the online marketplace.

    The constituents should have been begging this issue a year ago.

    Content creation and the implied contract

    Allen Stern puts food on the table via blogging. It’s not a noble pursuit, but it is a sign of the times. His website, Center Networks, is a forum for discussion on “social networking, Web 2.0, and social media.” Mr. Stern is concerned his readers use Adblock, and/or don’t “interact” (i.e. click) on his ads. While he claims to target “mainstream” internet users, his sophisticated consumers are otherwise too “ad aware.”

    I intend no malfeasance, but I do say get used to it Mr. Stern. Or better yet, use your knowledge of “blogging, video blogging, social networking and Web 2.0 issues” to find additional business models. You and your colleagues created this world, and now you must live in it.

    The internet is all about free. When a consumer navigates to a site (usually after finding it via search) and reads your content, there is an implied contract in place. That contract infers that the content is available without charge. If someone re-uses (or otherwise adds to) that content, they must (or at least should) provide attribution. There is at least one exception to the re-use rule – the AP believes bloggers should pay by the word. But nowhere is it implied that the user owes the content creator any compensation for simple consumption.

    I’ll add that there are a vast number of blogs hanging their hat on “Web 2.0” and “social media” discussion. In other words, there is enormous competition – and most seem to be ad supported too.

    When I combine the above with Mr. Sterns vocal concerns, I come to the conclusion that the field is on the verge of being cut.

    UPDATE (a bit snarky): Nobody seems able to make money via ads ON social media, so why should anyone expect to make money via ads while talking ABOUT social media?

    UPDATE 2: A second coming (of collapse that is)?