Tag: brands

You say sponsors, I say suckers

Monday’s announcement that sponsors are hopping off the Lance Armstrong SAG wagon should come as no surprise to anyone. Big names including Anheuser-Busch, Nike, Oakley, and Radio Shack are now getting a front-row lesson in brand crisis management.

Unwilling to transparently differentiate, to provide conspicuously ascertainable value in excess of their competitors, these companies latched on to the pre-established success of others in the hopes of generating interest in their offerings. Instead they received a fleeting display of vainglorious associative disorder and a fat bill from the agency that placed them there.

How a brewer of alcoholic beverages hoped to raise brand awareness through bicycle racing seems particularly laughable, but you can be fairly certain some heavily massaged focus group results were the culprit. The US Postal Service receives nary a mention in this debacle, but rumor has it they have bigger issues to worry about.

MG signing off (because lipstick on a pig is still downright ugly)

Stuff YOU might have missed if YOU have been fly fishing too much – 07/13/09

Technology

  • RSA’s Coviello: Cloud Computing Not Secure Enough [PC World] – Web 2.0 and widgets led to the cloud computing craze, so it’s no wonder security wasn’t part of the deal. Nonetheless, while RSA has a clear vested interest in pitching more secure web apps, I’m in complete agreement with Mr. Coviello. Only I don’t think RSA will be the sole innovator in the space.
  • Are You Helping Facebook Outrank You For Your Brand Name? [search engine land] – Get lots of attention over at a site you don’t control, and lose control of your brand in the process.
  • How to Ease Your Transition to Google Voice [LifeHacker] – The dial once, ring everywhere service formerly known as Grand Central is getting aggressive with invitations (even I got one), but I think Google really needs to add the ability to port numbers before it really takes off. PS: I heard Google is using the voicemail service to perfect it’s own text-to-speech services. Is that true?
  • Flickr adds direct-to-Twitter publishing [VentureBeat] – Now playing on Flickr, a way to automatically tweet your photos as you post them. This geek couldn’t figure out if the service would tweet all your photos or whether it could be done on a selective basis, but he couldn’t figure out how to link his Twitter account with his Flickr account either. Then he bailed on the idea altogether.
  • Finance

  • What’s North Dakota’s Secret? [Forbes] – North Dakota had twice the growth of the any other state in 2008, except Wyoming, which it still handily trounced. It presently has the lowest unemployment in the nation, and the 20th ranked GDP per capita. And a budget surplus. Huh?
  • U.S. Home Prices to Fall Through 2011’s First Quarter [Bloomberg] – Unemployment becomes the next leg in the foreclosure boom, and more than half of the major cities in the US are expected to see falling prices for the next two years.
  • The Rental Market Stinks Too [The Atlantic] – While some thought rising foreclosures would lead to rising rental prices as former homeowners mortgagees bailed, the opposite has happened in many places.
  • Mean Street: California IOUs and the Great American IOU Market [WSJ Deal Journal] – Banks won’t take them, and recipients have to eat. The SEC is coming to the rescue, declaring California’s funny money a municipal security and hoping a regulated market will arise for their trade. I wonder if anyone will be allowed to short them.
  • Fly Fishing

    Give yourself a break, will ya’?

    Adieu.