You ask yourself the question “Does CAN-SPAM Hurt Email Marketers?” and you are likely to hear a variety of opinions. But one thing is for certain, spammers do. CAN-SPAM, whether it is a leqislative knee-jerk reaction to the core issue and/or an actual hindrance to legitimate campaigns, did not pop up out of thin air. The spam problem was the genesis of CAN-SPAM, and now email marketers have to deal with it.
Whether they deal the right way or the wrong way remains to be seen.