Tag: fine print

OPT-IN isn’t what it seems

Spamroll has pointed out that opt-out tools at the bottom of CAN-SPAM compliant emails can be more trouble than they are worth. It has come to my attention that the opt-in fine print might be worthy of addition attention as well.


Its one thing to try and help you loyal customers save a little money; it is quite another to provide little or no disclosure as to what else you might decide to help them with.

Spamroll found this example of “loyal listener savings club” notification at 104.7 KISS FM – Your #1 HIT Music Station!, and wondered what else this Clear Channel station might be thinking about doing with your email address.