Tag: holiday shopping

Retail Sales As Expected – Holiday A Hoot Anyway


The holiday retail-sales decline was much worse than the already-dire picture painted by industry forecasts, which had predicted sales ranging from a 1% drop to a more optimistic increase of 2.2%.

Luxury goods, once considered immune from economic turmoil, were hardest hit, with sales falling 21.2%, compared with a jump of 7.5% a year ago, when the economy had just begun to sputter. Including jewelry sales, the luxury sector plunged by a whopping 34.5%.

Online also felt the pinch, although not nearly as bad as the rest. Nevertheless, nobody bought the Black Friday optimism.

I did a poll of my own too – three families, all with children from five years to ten. All parents said they significantly reduced their spending this year – they bought little if anything for each other, and much less for the children too. But, they expressed the feeling that the kids were very happy regardless, and the one sample group I personally observed confirmed it – the kids were bouncing off the walls. The families also noted that ‘less’ felt good – a simpler holiday without all the pressures left everyone at ease, and content.

And why not? Heck, ‘less is more’ even works in fishing!

Pin the tail on the margins

That is what prognosticators will now try doing, as holiday sales have plummeted:

Consumers who picked up bargains in the days after Thanksgiving may feel disinclined to return to shops this year, adding pressure on retailers including Wal-Mart Stores Inc. and Cincinnati-based Macy’s Inc. to discount more as the traditional gift-giving of Christmas approaches.

Last week retailers saw the biggest drops in roughly nine months, which is right around the time housing and finance stocks took their first broad-based whacking.

UPDATE: More on margins from an online retailer.

Holiday shoppers at risk everywhere

One in ten holiday shoppers will succumb to some attack while shopping on the net this season.

On a separate note, 9 in 10 offline shoppers will be pickpocketed, treated badly by store employees, get their kids biggy cola spilled on their shirts, eat too many holiday treat samples, get five parking tickets, and wear out at least one pair of shoes.