Tag: lead generation

ValueClick VCLK Lead-Gen Smashed, Outlook Weak

I wonder if this is coming true for other companies in the lead-gen sector…either direct competitors, intermediaries, or front-end ad delivery providers…?

Lead Management: When Conversion Is Not Enough

Interesting post on lead management and conversion techniques, from Search Engine Land. There’s still a lot of opportunity in this space, although it seems startups are likely to fall short for lack of existing data with which to qualify and categorize new leads for additional “nurturing.”