Tag: mobile applications

A new game for publishers, portability plus price

“Ezines”, those nifty flip-the-page websites, are sprouting up like weeds, particularly in the fly-fishing world. Some are vying for easy distribution, while others hang on the green bandwagon while manipulating InDesign files from treehouses. Regardless of intent, various pundits have called it the death of print, while publishers declare the insanity of such thoughts. Further, if you keep a close eye on new media chatter, you might also find that some traditional publishers have simply regurgitated their print editions in mobile applications. Such investments far exceed that of ezines, hence the problems publishers may be having finding a price that both suits consumers and provides for a recovery of their investment. Whether it be Flash-based open source scripts or flashy looking tablets, however, it’s the general availability of new technology that is the genesis of the efforts.

You could argue the relative merits of these channels until the cows come home, and frankly I enjoy observing all the banter for and against. Nevertheless, I think it comes down to just two factors, portability and price. The first is all about convenience – whether you can consume it anywhere you want, whenever you want. Then there’s how much you want to pay for it. The problem for publishers is individual preference, and adapting to changes in those preferences.

For example, I’ve always been a disposable content fan. I bought and read a lot of magazines, but did so mostly when I was doing a lot of business travel. Periodicals alleviated in-transit boredom, and the investment was always small enough that I didn’t mind tossing them in the trash before heading home. Same goes for books – unless they were reference materials I bought paperbacks whenever possible. When rich websites arrived, I found myself consuming more timely content via that channel – pulp took a back seat.

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Why “social” applications are no longer present on my phone

Yesterday morning I deleted Twitter for Blackberry from my phone. This follows elimination of the Facebook application a few weeks back. I do not have nitpicks against either software – both worked just fine for their intended purpose. I won’t denounce others’ use of this software, or any like it, either. This is a personal choice, based on trial and error, and reason.

When I’m away from my desk I’m usually doing one of the following: fly-fishing, driving, walking the dog, reading, sleeping, eating, or any number of other things that are either escapes from the daily grind or require my utmost concentration (i.e. the fishing). These activities are not particular conducive to mobile phone use in general, let alone receiving and sending updates from social networks.

Further, I originally tested these apps based on recommendation of a friend – one who uses an iPhone. This person’s original premise was it was great to have these social applications available when out. This was particularly the case if and when you were carousing about town and wanted an easy way to let your friends know where you were so they could join you. I hold this person in high regard, but they’ve since moved to a homestead in the middle of nowhere to, uh, be alone. So much for that theory.

Finally, I thank everyone who’s followed or friend-ed me on Twitter and Facebook. I appreciate the fact that you’re interested in what I’m up to, but I don’t think you want (or need) to know what I’m doing every moment of the day.

I’m much more interested in what you are doing – and what you have to say – anyway. It’s just that I can’t really listen when I’m behind the wheel.

MG signing off (to shut up and pay attention, except when casting)