Tag: mobile

The future of mobile ad businesses

Picking up pennies, as far as AdAge’s take goes…

If publishers once lamented that offline dollars turned into “digital dimes” as content and audiences moved to the web, here’s what might be keeping them up at night: Digital dimes are turning into mobile pennies. The effective cost per thousand impressions on the desktop web is about $3.50, according to data crunched by Mary Meeker, partner at Silicon Valley venture-capital firm Kleiner Perkins Caufield & Byers. On the mobile internet? A whopping 75ยข.

That should be of particular concern to publishers, given the rise in media consumption via mobile devices.

Read the whole (brief) thing here.

So much for mobile

The “Mobile” category is now gone…I’ve moved the paltry five posts to “Office.” I’d like to say I did this for the same reason Russell Beattie tossed mobile, but it’s not. I still believe in the general concept of internet mobility, but its contortions (like blogging) just don’t suit me. When I’m away from the desk I’m usually either:

  • Walking the dog – He gets pissed if I use the phone during his time and starts “drag-assing”, which results in a half-hour walk taking two hours.
  • Driving – I can weave through traffic and tap out text messages, but I have trouble logging into WordPress while doing the same.
  • Meeting – Downright rude to blog while in a meeting, although I’ve seen a few folks try it only to wonder afterwards why they were alone in a previously crowded room.
  • Drinking, eating, or otherwise making merry – If you must have web access while drinking, I suggest you find new friends to drink with; if you’re doing it while eating, remember to clean the keyboard afterwards.
  • Fishing – The water is my church, and my fly box is my Bible. You might blog while you’re in Sunday services, but if I do it during mine I run the chance of dropping my Blackberry in a river and voiding the warranty.

I think that is more than enough excuses.

This post was pushed from Blackberry

A mobile post [but this problem is solved].

UPDATE: If you are using WordPress and want post-from-email functionality, use Postie from Economy Sized Geek.

What is SPIM, and who is his address?

I have heard this new acronym “SPIM” used in a variety of contexts. First it is spam over instant messaging, then it morphs into spam over cell phones, and now it is the combination of the two. I don’t know if we will ever learn what exactly “SPIM” is, but you can be certain of two things…
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SMS spam rules, fines get tougher in Korea

South Koreans are about to receive less spam on their cell phones if their government’s plans take hold. According to this press release, fines for unsolicited cell phone calls, land-line calls, faxes, and short messages could hit roughly $30K per violation. The new opt-in only rulings don’t effect email, but don’t you fret. The new generation of our Asian friends don’t use much email nowadays anyway (see New Forms of Online Communication Spell End of Email Era in Korea).

College students reject mobile spam advances

People across the technology landscape have been correct in the assumption that if people never purchaed products from spammers, there would be no economic incentive to spam. It is a solic theory, and I agree.

In what might be good news for the burgeoning mobile spam phenom (if it indeed exists), it seems the potentially hardest core users of mobile services are rejecting spammers advances.
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Text Message Spam Doubles, Along With Messaging Phones?

The latest in mobile fear mongering is brought to you courtesy of InformationWeek, in

March 1, 2005 Add Comment

SMS Could Die Without A Real Try

SMS just won’t make it in America, if things proceed on their present course. The reason being, we are just to trusting to newfangled service providers. That should be a good thing, but those same service providers are often the ones using every means possible to get your business, even if it means spamming your phone and IM address.

Case in point…SMS.ac.

It seems that during the signup process for an otherwise nifty service, these folks down in San Diego snatch your email, your mobile phone number, your IM address and its buddy lists, and who knows what else. A number of folks have found their contacts getting pummeled by invitations to join the service, even if they never finished the signup process.

To make matters worse (in what will end up worse for the company), they have happened on a couple of cyberspace blog-jockeys with deep pockets, big connections, and plenty of time to spare on bashing.

Some very popular folks in cyberspace have had problems with these guys, including Russell Beattie (read Russell Beattie Notebook – SMS.ac is a scam), and Joi Ito (see Joi Ito’s Web: Apologies for spamming friends with SMS.ac). Topping it off, the company has even threated to sue Joi, which did nothing more than make for added bad publicity (dirty details here).

If the strategy here is negative publicity, SMS.ac is sure doing a good job of it.

Now the bull is well on his way to smashing the china closet, as complaints of fraudulent billing, misrepresentation, and other nastiness are now coming out of the woodwork. It seems SMS.ac is not what it seems, and neither are their proprietors. For more, check out the following blurbs:

from the Rip Off Report or U n l e a d e d O n l i n e . n e t.

There is no shortage of international backlash either. See Whirlpool Forums – Stay away from “sms.ac”” for starters.

Many thanks to Eric Smith of Spamblogging.com for leading us to this (see spamblogging: Making friends and influencing people: SMS.ac and Joi Ito).,