Tag: Overture

Trailing adware – where do the breadcrumbs lead?

Most in the online world have probably heard by now that Elliot Spitzer’s office is suing spyware company Intermix. But, nobody has explained very clearly how spyware vendors make their money, so I will. Spyware companies generally collaborate with their customer to deliver targeted advertising of their customers’ products. That is where the whole spying thing comes in. If you know the online user very well, even if the user doesn’t know you know them very well, then you can provide some assurance to the customer that their ad will be seen by someone that fits their target audience, and therefore their product demographics. In summary, spyware companies get paid to deliver ads, but it doesn’t end there.