Tag: Simms

Upgraded for maximum situational effectiveness

Simms Vibram-soled boots kick felt butt around the water, and run a close second in it. But like racy motor cars, an upgrade to the rubber can further increase performance. Sometimes the situation requires you go big, or go home.


The latter is not an option. Meanwhile, understanding my upcoming opponent is significantly nimbler than I, tuning for maximum efficacy was required.

MG signing off (to hit “the track” just seven days from now)

Bonefish. By the masses, for the masses.

Snatched from the clutches of Deneki Outdoors:

“The bottom line is…I just love this game.” – Torrie Bevans, Andros South Lodge

MG signing off (me too Torrie…me too)

What the Shuck? Beer, brats and bugs, that’s what.

What the Shuck is a gathering of Simms and Idylwilde dealers from across Colorado and surrounding environs. Michael “Walk The Chubby” White (a.k.a. Whitey) puts this event on each year, ostensibly for the purpose of introducing new products to the dealers, sharing business ideas, and fishing the Rio Grande watershed. Taking place in Creede, CO, it’s Whitey’s way of saying thanks to the folks that support his business, acting as a manufacturer’s representative for the previously named brands, as well as having a good time. Which Mr. White knows how to do in a very serious fashion. Very serious.

I just came back from this conference of movers and shakers of the fly-fishing world. Upon invite, I was told I was doing a diddy on web presence, i.e. how to cultivate massive supplies of schwag make friends and influence people, using internet tools. I accepted the challenge not for the enterprise, but for the fishing, which by the way was damn good. We spent several days kissing the grass with fat dry flies, and my casting arm is still feeling the burn. Along with my stomach (from all the beer and brats).

I even got a sweet hero shot…


Photo: Rick Mikesell

MG signing off (because why take pictures of fish when you can scrape the evidence off your bumper instead)

Deep discounts hit premium fly gear makers, unbeknownst to even them

In what could surely be the opening chapter in a novel that eventually includes law enforcement agents and gunships patrolling prime fishing waters along the Florida Straits, Angling Trade uncovers the story of how premium fly-fishing gear covertly wound up in the hands of Costco:

Since March 26, 2011, sixteen Costco locations in the west have been identified as stocking and heavily discounting selected Simms and Sage products. The products appear to be limited to five varying models of popular Sage Z-Axis fly rod and Simms G4 Pro Stockingfoot waders. The knee-jerk reaction Is to wonder if Simms and Sage sold direct to Costco. But, in the words of ESPN College Game Day commentator Lee Corso, “Not so fast, my friends.” It turns out that neither company sold anything to Costco. In fact, they appear to have been victimized.

As noted, nothing illegal was perpetrated there. And while revising title transfer terms comes to mind as a possible preventative measure, doing so with shipping agents is a sticky process. Ownership begets insurable interest, and the last thing anyone needs is truckloads of merchandise disappearing without recourse.

Read the whole thing here.

#23 of 96 in the Whitey’s Rules Series

A limited edition…

Michael White Simms

From where else? Michael White Ltd.

I can’t decide whether to wear it, or trade it for a month in South Andros. Make that two months.

MG signing off (to find a taxidermist)