Tag: social networking

Marketers Start to Use Social Networks for CRM Instead of Ads

From Advertising Age:

“What’s been a challenge is figuring out a model that expands the beauty of social networking.”

Yes, ads are still flat. And my guess is while marketers move into the popular social networks, the users will be looking for another grass-rootsy platform to hang out in.

IM Most Valuable Web 2.0 Tool for Enterprise

On Tuesdays, hackers read newspapers and eat Ramen noodles

Not a regular day, and not expected to be a regular post either…

  • It looks like Rupert Murdoch may get the Wall Street Journal, despite the fear that he’ll turn it into Fox News on paper. I don’t know what everyone is scared about – the WSJ already seems to have pretty strong opinions – the fact that they don’t mind expressing them with the latest technology makes me curious as to what News Corp could possibly do to enhance it in the face of such dismal overall newpaper performance. Keep your eyes and ears open on this one.
  • There are at least 20 ways to aggregate all your social networking profiles. That means there are way too many social networking services out there that don’t differentiate themselves enough, and that hackers/identity thieves don’t have to attack near as many places as they did before.
  • And vosnap, the startup company in the freeze-dried, shrink-wrapped package that 70 people took camping for the weekend is making progress. They’ve changed their homepage, added a blog of their own, and are splattering the content with a combination of wit and humbleness in preparation for live time. In my eyes, the latter means a lot – I’d say this one is going places.
  • UPDATE: On a side note, AskTheVC, the online Q&A sessions with Boulder-based Foundry Group‘s gang, has some additional competition. It’s Marc Andreessen, who exploded onto the tech blogging scene just a few months ago. As more VCs open up, it is going to be interesting to see what disagreements arise (as well as whether some decide to “opinionate” in lockstep just before they do deals together).

    UPDATE 2: I’ll repeat: the Wall Street Journal already has pretty strong opinions. But I guess it’s gospel now that Bill Clinton said it.

    Breaking news: social networks expose you

    A “first time” study was just released that says using social networking services can expose you to identity theft. Naw!

    Telling everyone your email address and cell phone number, where you live, what you ate for lunch yesterday and where, who you slept with last night, last weekend, and/or for the last six months, and where you work doesn’t seem like the kind of behaviour someone attuned to protecting their privacy seems to care about all that much.

    So what do we conclude from this “first ever” study? Uh, waste of fricken money?

    PS: still you gotta see the ads via the link – if you gleen some serious information from stating the obvious, at least you can get a date.

    When old isn’t so “old” – and as for the new…

    A couple of weeks back I commented that some of the “old” dot-com ideas that CNET shot down might not deserve the slamming they got. The premise was that some of the dot-com failures had merit in one way or another, and not to be surprised if some of the same business models rear their not-so-ugly heads again and make someone a lot of money.

    Well, the October ’05 issue of Business 2.0 has an article entitled “Everything Old Is New Again” that suggests much the same thing.

    eGreetings and more

    Blue Mountain, the online greeting card company, sold for hundreds of millions, and everyone loved getting their product. I doubt anyone thought those cute little dancing greetings would become such a nightmare. Yes, I have talked about these things several times before (see here and here), but I am not trying to harp on the issue. There is a point here, and it is based on trends.

    I think the next place malfeasance is going to rear its ugly head is in popular services such as Evite. Seemingly innocent, revolve around fun, and preying on the fact that so many folks rely on online elements for organizing their social lives. I could reach further by saying that Match.com, eHarmony and the rest of the online dating services might not be far behind either, due to the sheer numbers using the services (giving spammers potential similar to blanket sending of financial services phishing lures much like getting a Washington Mutual security notice when you know you don’t have an account there).

    Then again, I could be completely off base, since I don’t use any of those services (I am not afraid of picking up the phone, and like my social schedule planted firmly in my notebook’s calendar), so I am not sure what types of security measures they take. Nor have I figured out what some bad hacker stands to gain, other than trashing someone’s computer. Any thoughts?

    Your Best Friend Just Spammed You!

    A couple of weeks ago, I got an email from an old friend, someone I hadn’t heard from in six sum-odd months. But I didn’t get the email directly – it came through a social networking service.

    Speaking of Slashdot…here’s a business model

    Social networking software has been all the rage since Business 2.0 magazine called it the technology of the year, more than a year ago. Since then several service providers have come and gone, and the rest have struggled with the business model. Many have tried subscriptions, ad sales, and miscellaneous charges for “premium” service, only to watch users head for the hills. Now a new idea has come out of one of them, LinkedIn.

    In Techdirt:LinkedIn Links To A Business Model, it seems the company has turned to recruiting. In what is described as a Craigslist type listing model, LinkedIn has decided to continue offering some service gratis, while charging for job postings.

    CNET News has more on this in LinkedIn to introduce fees | CNET News.com.

    You know who should really be doing this….